On behalf of the website provider Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider.
Google will not associate your IP address with any other data held by Google.
Furthermore you can prevent Google's collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under tools.google.com/dlpage/gaoptout.
Further information concerning the terms and conditions of use and data privacy can be found at www.google.com/analytics/terms/gb.html or at www.google.com/intl/en_uk/analytics/privacyoverview.html.
Please note that on this website, Google Analytics code is supplemented by "gat._anonymizeIp();" to ensure an anonymized collection of IP addresses (so called IP-masking).